The Leviton story is typical – how one marketing innovation helps transform how a company makes business. Leviton introduced a new product into the market place –its Integrated Network for home wiring. An initial flash video solicited thousands of new viable leads every month. With so many hot leads to follow-up, Leviton installed Empowered's online marketing system to distribute leads, follow-up and close new business. The program has proven so promising that Leviton is now distributing its system throughout its network of hundreds of dealers throughout the country. |